Whether this is worth the additional time and effort is a personal call that only you can make. From this search you would be able to track down contact information for any businesses that may already bear your name, and use them to investigate whether these businesses are still active. If the companies with your business name are no longer in operation, this could be your opportunity to proceed. There are a few situations in which it may be OK to use a name that is already in existence — just be sure that the name you are using is not famous!
Published content should highlight what makes your business unique. There should only be one profile per business, as this can cause problems with how your information displays on Google Maps and Search. Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding. This is not intended as legal advice; for more information, please click here.
By checking these DBA registrations, you can find out whether there is another business in your area using the name you want to use. By checking available business names before you file your paperwork, you’ll avoid having your entity formation request denied because of naming problems. A trade name does not need to include additional words or legal phrases (e.g., Corp, LLC, etc.).
OwnershipOnly business owners or authorized representatives may verify and manage their business information on a Business Profile. If you wish to share management access to your Business Profile with others, you can add a manager. If you want to operate under a different name than your legal business name, register a trade name for your company. Some require a separate fee and application for each DBA you register.
The main business “Wells Fargo” has the category “Bank” whereas the department “Wells Fargo Advisors” has the category “Financial Consultant.” For each department, the category that’s the most representative of that department must be different from that of the main business and that of other departments. Submitting products that violate Google’s policy may result in removal of the entire product catalog, including products that aren’t in violation. Menu URLs can’t be direct links to third-party ordering or delivery services. Use as few categories as possible to describe your overall core business from the provided list. Additional phone numbers can be used on Google Business Profile websites and other local surfaces.
When you form a new business, you’ll probably have to register with state or local authorities. Find out about the different types of business registrations and the requirements for each. It’s up to the business to determine whether or not it can benefit from using a trade name in place of their legal business name. Before you decide to use a trade name instead of your legal name for business, consider the following pros and cons of using a trade name. Typically, a business will have both a legal business name as well as a trade name.
It does not ‘hold’ the name for you or ensure that you will be able to get it. Therefore, if you anticipate that you will be unable to file your incorporation or formation paperwork for some time, you might consider using a name reserve service. Visit the website of the Office of the Secretary of State or the Corporations Division in the state where you want to incorporate your company and do a legal entity name search. Additionally, you may utilise State Name Check tools to determine whether or not a name is available. However, you are correct in stating that when two firms have the same name, there may be concerns with intellectual property . Suppose you have any ideas or plans for branding your firm on a national level.
Unlike other business structures, the business legal name for LLCs and corporations does not have to include any of the owners’ names to be the business name. However, some states require LLCs and corporations to depaul average gpa include “LLC” or “Corporation” in their legal name (e.g., Rockwell Technology LLC). It might of course be that introducing a consideration of context of use may be a step too far for a business names system.
We streamline legal and regulatory research, analysis, and workflows to drive value to organizations, ensuring more transparent, just and safe societies. Enabling tax and accounting professionals and businesses of all sizes drive productivity, navigate change, and deliver better outcomes. With workflows optimized by technology and guided by deep domain expertise, we help organizations grow, manage, and protect their businesses and their client’s businesses. If you determine that your competitor has both used and registered the mark before you, then you should probably focus on reaching a negotiated settlement as quickly as possible. If you’re putting together a business plan and have found a business name you want to use, it is a good idea to file an Intent To Use application with the PTO. If you file an Intent To Use and someone starts to use the same or similar business name before you launch, your rights are protected.