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Don’t base all of your judgments or KPIs on immediate SEO performance. Positive metrics accrue over time, so ensure your commitment to SEO and content marketing is a long-term one. Based on various industry studies and several of our own experiments, it takes about 100 days at minimum for content to mature. “Mature” in this instance refers to how long it will take Google to definitively rank your page in SERPs.

They’re familiar to the reader and don’t stray too far from other titles that may appear in the SERP. A strategy can help you measure whether your ideas and efforts are effective. It can also help you make the most of your team’s time and resources. This post can help you develop your SEO strategy if you’re not sure where to start.

Here are two ways to find topics for your SEO-focused content. However, writing content is much more of a process to meet user demand than SEO requirements. However, your site should not be using information from low-quality sites. If you have links to spammy sites, the information on your page will be assumed to be spammy as well. A good rule of thumb is to have each page contain at least 1,000 words of high-quality content. Shorter pages may simply not have enough complexity for the current algorithms.

 

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These types of titles also seem to be more clickable when found in search results or in social media feeds. Including keywords in your headers is a key SEO tactic as well, so frame your article structure around which keywords and topics are most relevant and useful to the reader. Optimizing title tags, meta descriptions and image alt text may take only 75 words in total, but those 75 words are vastly more important than the rest of the copy that appears on the page. Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users. Include a simple navigational page for your entire site for users.

Test your mobile pages with the Mobile-Friendly Test to see if Google thinks your website works well on mobile devices. This generally describes the browser in most 3G-ready phones that are not smartphones. Use commonly supported filetypes; most browsers support JPEG, GIF, PNG, BMP and WebP image formats. It’s also a good idea to have the extension of your filename match with the file type.

Stuffing keywords into alt text or copying and pasting entire sentences. Using generic filenames like image1.jpg, pic.gif, 1.jpg when possible—if your site has thousands of images you might want to consider automating the naming of the images. Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they’re short, but descriptive. Write anchor text that provides at least a basic idea of what the page linked to is about. If a shopping checkout page doesn’t have a secure connection, users cannot trust the site.

Use clickworthy phrasing and don’t regurgitate copy already on the page. Externally link only to reputable, authoritative sites with high Domain Authority scores. Purchasing links from another site with the aim of getting PageRank. Involving your site in schemes where your content is artificially promoted to the top of these services.

A blog gives you a reason to post new content to your site on a regular basis, which encourages more frequent indexing. Okay, so now you’ve created content that both incorporates keywords and appeals to your page viewers. Updating your content is essential and gives your website domain authority. Domain authority is how much of an authority your page has on a particular subject and is, therefore, a highly prioritized factor for Google upon ranking your website.

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