Tutorial: How to Exclude Words From Google Search


With the google search tips and search techniques discussed in this article, your experience with Google search will significantly improve. The dropdown next to the URL of any search result also sometimes includes an option to find similar pages. Selecting Similar takes you to a list of related sites. Select your desired keywords and click on the “Send to Keyword Manager” button.

Equally, you can set negative keywords that apply to both products simultaneously on a campaign level. Whereas a negative phrase keyword will block any shoppers whose searches include the negative keywords in order as long as they are a part of the search. Blog Read the industry’s latest thoughts on digital siete gotas mean marketing, content strategy, SEO, PPC, social media and more.Help Center Learn how to use Semrush with user manuals, how-to’s, videos and more! Choose country or industry to find out who currently leads the market. Negative keywords also help you prevent your own PPC bids from competing against each other.

Negative keywords are exactly what they sound like — they are the opposite of keywords. Rather than selecting words/search terms you want to bid on for PPC ad placements (“positive keywords”), they are keywords that you highlight to avoid making bids on. If a negative keyword or phrase appears in the user search criteria, your ad doesn’t show up.

ISBNs are the codes on books that can be found by the barcode, an identifier unique to that edition. They’re specific to the format, so they’ll differ between paperback, hardcover, and Kindle editions. To do this, simply add a minus sign (-) before the word you wish to exclude.

In this example, it may be a good idea to add “Japanese” as a negative phrase keyword so that any customer who includes the word “Japanese” in their search, won’t be matched with your German chef knives. Here you’ll be given a list of different filtering options to further refine your search. The options you’ll see will depend on exactly what you’re looking for.

A search on the Google search bar will get you to the results page which has answers to almost all search terms. Your ability to flexibly engage with negative keywords will depend on how granular you make your ad group construction. The more you segment your campaigns into ad groups, the more targeted you can make your negative keyword selection. Ideally, you should consider creating single-product ad groups — providing you with optimal control over both positive and negative keywords. Negative keywords prevent ads from appearing for search queries that you have identified to be irrelevant or a low priority reducing wasted ad spend. For example, if “small” is a negative phrase keyword, no shopper who has “small” anywhere in their search query will be matched with your ad.

Which options you’ll have depends on which category you’re searching in. Often the resulting list of terms includes many words that aren’t part of your product listing. This is where the “exclude phrases that contain” filter becomes useful. It eliminates the words you don’t need as part of your listing to dial down your list even further.



Comments are closed.